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November 14, 2005
By: TOM BRANNA
Editor
Hispanic marketing agency La Agencia de Orci & Asociados will launch a $5 million ad campaign for a new Hispanic shade of Just For Men Haircolor this fall. The 30-second TV spot for the product will air during the fourth quarter of 2003, according to company executives. The new shade will retail in mass retail, drug and grocery stores....
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